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Media, Myth, and Society

Arthur Asa Berger

Using a cultural studies approach to deal with certain classical myths and the way they inform psychoanalytic theory, historical experience, elite culture, popular culture and everyday life, this book follows the 'myth model' to show the mythic content of many elite and popular culture texts. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

How to cite this book (export citation)

Harvard
Arthur Asa Berger . (October 2012). Media, Myth, and Society . [Online] Available at: http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137301673.0001. (Accessed: 30 April 2017).
APA
Arthur Asa Berger . (October 2012). Media, Myth, and Society . Retrieved from http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137301673.0001
MLA
Arthur Asa Berger . Media, Myth, and Society . (October 2012) Palgrave Macmillan. 30 April 2017.
Vancouver
Arthur Asa Berger . Media, Myth, and Society [internet]. New York: Palgrave Macmillan; October 2012. [cited 2017 April 30]. Available from: http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137301673.0001
OSCOLA
Arthur Asa Berger , Media, Myth, and Society , Palgrave Macmillan October 2012

Infomation about the author(s)

Arthur Asa Berger is a professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University., USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop; and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

Prelims

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Additional Details

Book DOI:
10.1057/9781137301673
Chapter DOI:
10.1057/9781137301673.0001
eBook ISBNs:
9781137301673 PDF
9781137301680 EPUB
Print ISBNs:
9781137301666 HB
Book Pages:
144 pp
MARC Records:
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