cover: Media, Myth, and Society

Media, Myth, and Society

Arthur Asa Berger

Using a cultural studies approach to deal with certain classical myths and the way they inform psychoanalytic theory, historical experience, elite culture, popular culture and everyday life, this book follows the 'myth model' to show the mythic content of many elite and popular culture texts. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

How to cite this book (export citation)

Arthur Asa Berger . (October 2012). Media, Myth, and Society . [Online] Available at: (Accessed: 24 July 2017).
Arthur Asa Berger . (October 2012). Media, Myth, and Society . Retrieved from
Arthur Asa Berger . Media, Myth, and Society . (October 2012) Palgrave Macmillan. 24 July 2017.
Arthur Asa Berger . Media, Myth, and Society [internet]. New York: Palgrave Macmillan; October 2012. [cited 2017 July 24]. Available from:
Arthur Asa Berger , Media, Myth, and Society , Palgrave Macmillan October 2012

Infomation about the author(s)

Arthur Asa Berger is a professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University., USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop; and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.


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Additional Details

Book DOI:
Chapter DOI:
eBook ISBNs:
9781137301673 PDF
9781137301680 EPUB
Print ISBNs:
9781137301666 HB
Book Pages:
144 pp
MARC Records:

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